Client: Dawes Cycles

Title: Branding, literature, advertising and product design

Dawes Cycles required a re-brand to encourage new business in certain sectors of the bike market, without alienating it's existing customer base. We set to work on logo design and generic elemens for the mountain bike range, developed a set of style guides and visuals for the manufacturer to adhere to, whilst we worked on catalogue creation and design.
An advertising campaign which appeared alongside all other marketing output was also created to coincide with the new launch.